Store
Cotton shirt
₹799 · published
MeraStartup
Your entire business. One digital ecosystem.
A live store from ₹1,999 a year. Mobile apps, marketing, WhatsApp CRM and a merchant-trained AI already sit on the same platform.
The cost of going digital
Running a digital business shouldn't be this expensive.
Smaller merchants pay in fees, subscriptions and time. This is that friction — not a claim that every other tool fails.
01
Developers cost money
Every small change shouldn't require a developer.
02
Software subscriptions add up
Websites, themes, apps and add-ons. Every tool adds another cost.
03
Tools that don't talk
A business shouldn't need ten platforms just to operate.
Small businesses deserve better.
The offer
Meet your business's new digital home.
Your own storefront, and room to grow without hiring a developer for everyday store work.
Plans start at
₹168
a month
₹1,999 billed once a year. Subscription plans starting at ₹168/month.
- Expensive development
- Complicated customization
- Multiple subscriptions
- Technical dependency
Less technical complexity. More business freedom.
No developer needed
If you can fill a form, you can build a store.
No coding for everyday store management. Fill in the details and publish. Deeper custom work can still need an engineer.
- 01 Form
- 02 Save
- 03 Live storefront
My Fashion StoreLive preview
Discover Your Style
Product
Premium Cotton Shirt
₹799
Mobile apps
LiveA real app, built from admin. No developer in the loop.
Merchants already ship their own Android and iOS apps. Open the mobile app section, pick a plan, and select Build my app. A Flutter app is built on the go and can go straight to the stores.
102+
Apps already live
Store submission is covered with a 100% approval guarantee. More than 102 apps are already live.
Android
₹4,000
A year. Real Flutter app, ready for Play Store.
iOS
₹14,000
A year. Real Flutter app, ready for the App Store.
- 01Open the mobile app section in admin
- 02Choose Android or iOS
- 03Tap Build my app
- 04A Flutter app is generated on the go
- 05Publish to Play Store or the App Store
Extend
Need more? There's an addon for that.
1,000+
Addons and applications
Live
A live catalogue across the jobs merchants expect, including store customization and business extensions.
- Store customization01
- Product management02
- Pricing and offers03
- Marketing04
- Customer engagement05
- Checkout06
- Payments07
- Automation08
- Analytics09
- Business management10
Expand the business without building everything from scratch.
The opening
India doesn't need more online stores. It needs more digitally enabled businesses.
7.83 crore
Ministry of MSME / PIB. Udyam and Udyam Assist, 28 February 2026.
886 million
IAMAI–Kantar. India, 2024.
26.7%
MoSPI / PIB. ASUSE 2023–24.
Three different measures, from three different sources. They are not added together, and the MSME count is not our market.
A separate model. Every input is an assumption you can move.
Addressable merchants = registered MSMEs × category share × readiness proxy. Today's offer prices that pool at ₹1,999. The ecosystem pool uses a blended yearly spend.
- Addressable merchants
- 16,72,488
- Pool at today's price
- ₹334 crore
- Pool at blended spend
- ₹1,338 crore
Illustrative SAM. Every addressable merchant pays ₹1,999.
Illustrative TAM. Not a forecast.
At a 1.0% capture: about ₹3.3 crore a year on the store price, or ₹13.4 crore if the blended spend holds. Illustration only.
The India we want
From every neighbourhood shop to a digitally connected India.
We want every Indian shop in the digital economy. Technology should not be a privilege reserved for large brands.
Scroll the map, or tap a state. Marks are the company's vision, not customer locations.
One platform
Your entire business. Not just a store builder.
From the first online store to the whole operation. Five layers, already in market.
Layer 01 — Build
LiveYour own online store.
What a merchant can run today, including a Flutter app built from admin.
- Website, homepage, products and ordersLive
- UPI, cash on delivery, SSL and basic SEOLive
- Discounts and abandoned-cart recoveryLive
- 50+ themesLive
- Android and iOS apps, built on the goLive
Layer 01 of 05
Layer 02 — Extend
LiveMake it do more.
Themes and the addon catalogue are both live.
- 50+ themes for the storefrontLive
- 1,000+ addons and applicationsLive
- Store customization and business extensionsLive
Layer 02 of 05
Layer 03 — Market
LiveBring customers to the business.
Campaigns and ad accounts are managed from the platform.
- Marketing integrationsLive
- Campaign trackingLive
- Direct ad-account managementLive
Layer 03 of 05
Layer 04 — Manage
LiveNever lose a customer conversation.
WhatsApp CRM is live: chats become leads, then a pipeline the team can run.
- WhatsApp conversations into leadsLive
- Pipeline, assignment and follow-upsLive
- Team collaboration and sales trackingLive
Layer 04 of 05
Layer 05 — Automate
LiveYour business. Your own trained AI.
Merchants train the assistant on facts they approve, and they keep control of access.
- Products, prices, policies, FAQs and toneLive
- Answers, lead qualification, product suggestionsLive
- Merchant controls training, access and escalationLive
Layer 05 of 05
Not just a store builder. Your complete business ecosystem.
Where this goes
We are building more than an online store.
01
Build the business
Commerce infrastructure is live. Stores, orders, payments, themes, and Flutter apps merchants build from admin.
Live
02
Grow the business
Advertising connections, WhatsApp CRM, customer management and analytics are live.
Live
03
Run it with AI
A merchant-trained assistant for support, qualification and follow-ups, tied back to the CRM.
Live
From launching a store to running an entire business.
Traction
500+ customers. The foundation is built.
500+
Customers, as stated by MeraStartup. Sales of ₹20 Lakh+ in 6 months, before the official launch.
- Sales
- ₹20 Lakh+
- Live apps
- 102+
- Themes
- 50+
- Entry price
- ₹168
In 6 months. Company-stated.
Android and iOS, already published.
Live, company-stated.
A month. ₹1,999 a year.
How it makes money
Affordable entry. Expanding business value.
Start with a price a small shop can pay. Grow revenue as the merchant uses more of the ecosystem.
- Annual store subscription₹1,999 a year · from ₹168/monthLive
- Android app₹4,000 a yearLive
- iOS app₹14,000 a yearLive
- Premium addons and upgrades1,000+ live in the catalogueLive
- WhatsApp CRMLeads, pipeline, assignment and follow-upsLive
- Marketing softwareIntegrations, campaign tracking, ad accountsLive
- Merchant-trained AIFacts, tone, access and escalationLive
Investment opportunity
Help us digitize India's next generation of businesses.
₹10 Cr
20%
₹20 Lakh+
Why invest in MeraStartup?
Product built
A multi-tenant eCommerce SaaS platform designed to make online business accessible without developers.
Early market validation
₹20 lakh in sales within 6 months, even before the official launch.
Innovation
1,000+ addons and applications designed to simplify eCommerce operations.
Scalable business model
Subscription plans starting at just ₹168/month.
Growth opportunity
Built to empower thousands of Indian businesses to establish and scale their online presence.
Investment terms and valuation to be mutually discussed based on product maturity, traction, technology, market opportunity and growth potential.
Proposed use of funds
- Product, engineering and AI35%
- Customer acquisition25%
- CRM and marketing infrastructure15%
- Team15%
- Infrastructure and security10%
A proposed split of the ₹10 crore raise. Not a company valuation.
A digital future for every Indian business.
From the smallest neighbourhood shop to the next major Indian brand. Powerful business technology, priced so it is not reserved for the few.
MeraStartup
One platform. Every business tool. Endless possibilities.
Shopify helped make ecommerce accessible. MeraStartup makes an entire digital business ecosystem accessible to every Indian merchant — store, apps, marketing, CRM and AI, already live.
Let's build this future togethermerastartup.in